1. Overview

Women in Change, an organisation dedicated to empowering leaders driving change and transformation, hosts The Changemakers Summit annually to bring together professionals from diverse industries. In 2024, they sought an innovative solution to enhance networking, attendee engagement, and content accessibility. They partnered with ExpoSocial, a dynamic social events platform powered by AI, to deliver a seamless and interactive digital experience for their summit.

2. Features Used

The Changemakers Summit 2024 leveraged several key features of the ExpoSocial platform:

• AI-Powered Recommended Sessions – Attendees received personalised session recommendations based on their interests and interactions.
• Event Agenda Management – A centralised, interactive agenda enabled attendees to seamlessly plan their schedules and stay updated.
• Inbuilt AI Agent for Customer Queries – An AI-powered assistant was available within the platform to provide instant support and tackle attendee queries efficiently.

3. Solution: Implementing ExpoSocial

ExpoSocial was deployed as the central digital hub for The Changemakers Summit 2024, providing:

3.1 Personalised Attendee Experience

The app enabled attendees to create profiles, connect with like-minded professionals, and post about the event in a safe space. This personalization helped facilitate meaningful connections between participants with similar interests and goals.

3.2 Real-Time Agenda & Notifications

A centralised, always-updated schedule allowed attendees to plan their day effectively while push notifications kept them informed about upcoming sessions, schedule changes, and networking opportunities throughout the event.

3.3 Sponsor & Exhibitor Engagement

Sponsors received dedicated spaces within the app, allowing them to showcase content and gain deeper attendee insights. This enhanced visibility for sponsors while providing attendees with easy access to valuable resources and information.

3.4 Post-Event Community Building

Attendees could continue discussions, share insights, and access event content after the summit. This extended the value of the event beyond its official conclusion, creating an ongoing community of practice among participants.

4. Results & Impact

The implementation of ExpoSocial at The Changemakers Summit 2024 delivered significant benefits:

• Enhanced Networking Opportunities – Attendees were able to connect more efficiently, fostering meaningful professional relationships that extended beyond the event itself.
• Seamless Event Experience – The digital agenda and real-time notifications improved attendee navigation and session participation, reducing confusion and maximizing engagement.
• A More Social and Engaging Event – The integration of interactive features encouraged meaningful conversations and broader participation across sessions and networking spaces.

As a result of the success at The Changemakers Summit 2024, Women in Change has chosen to use ExpoSocial for their next major event, The Impact Summit. This continued partnership reflects the value ExpoSocial brings in enhancing attendee experience, fostering connections, and driving event engagement.

5. Conclusion

The successful integration of ExpoSocial at The Changemakers Summit 2024 demonstrates the power of digital engagement in modern events. By providing a seamless, interactive, and engaging experience, ExpoSocial helped Women in Change deliver a more impactful and memorable summit.

This case study highlights how purpose-built event technology can transform traditional conferences into dynamic, interactive experiences that extend value beyond the event itself. The partnership between Women in Change and ExpoSocial showcases the potential for innovative digital solutions to enhance community building and professional development in today’s increasingly connected world.